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You may think I am being biased when I say this - but I can assure you, I'm not.
And here's why:
The playing field for ecommerce brands is becoming more & more hostile.
Advertising costs on Facebook, Google & the other big platforms are exponentially increasing each year. As you already know, your advertising dollars are going to continue driving less and less ROI until the day when it is almost impossible to make a profit. That is assuming you don't get your accounts banned WAY before then (I know you feel that every day constant threat of losing your ad accounts).
Amazon and other platforms are ruthlessly cutting listings and replacing them with their own inventory. Again, your listings on Amazon are forever at the mercy of a brand who has no interest in making you money - but rather, brutal levels of interest in studying your products and then cutting you. You WILL be squeezed out.
Right now, the ecommerce companies which are truly thriving, prospering and at the lowest risk of being swallowed are the companies who are actively taking measures to build their brand - and an aggressive 'Family Culture' - where their customers actively fight for them. Doing so enables them to bully their competitors on pricing, move their audience across multiple platforms, and win the hearts of the masses - rather than simply buying temporary impressions which don't deliver brand authority.
This creates disproportionate levels of brand equity, loyal returning customers and a low-risk environment where it is difficult for the brand to die.
In today's market, careful & strategic influencer marketing is the most effective way to build an ecommerce brand that is seen, trusted and loved by passionate customers around the world. Buying ads drives eyeballs, but deploying careful, strategic influencer posts drives eyeballs AND brand authority, as well as aggressive organic growth.
And when done right, you can do this with a NET-POSITIVE roi, from month 1.
When I say I'm not being biased, I mean it. I own a Facebook Ad Agency. I've spent millions of dollars on Facebook & Google - but I have read the direction of the market. When everybody goes left, go right. So while your competitors are struggling relentlessly to make Facebook ads work, I REALLY think you should look carefully at deploying a strategy which can help you build a brand which customers love.
(Plus, when you do, your Facebook ads convert better, too)
If you want to survive and prosper, this is a non-negotiable decision that you have to make; and soon.
Are you planning on waiting to lose your income generating capabilities on the other platforms before you invest in your own brand?
Or are you going to make the decision today?
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